The main image in print media is chosen to be as relevant to the media narrative as possible. For example, a magazine cover may feature an interview from a celebrity and use a picture of them on the front. This also lends more information about the narrative to those who don't recognise the celebrity's name but are able to recognise their face.
Using a tag line in print text adds to the narrative by providing more information that would be attractive to the audience. An example of this is a movie poster featuring a tag line to gives clues on what the movie will be about.
A good headline should be both consistent to the themes of the narrative and eye-catching. A newspaper headline, for instance, should give a quick summary of the media text while still being vague enough to attract audiences to read on to the rest of the article.
Cover lines are mainly used on magazine covers to influence consumers to buy their magazine. It includes information on the contents of the magazine while keeping a few specifics an enigma. Jump lines used on the front page of newspapers to continue a story beyond the cover are also used to tease the contents and pressure audiences to read on.
Enigma codes are useful for compelling an audience to consume a print text since it omits information that can be found elsewhere within the piece of media. It can be found in most elements of a magazine, but is most obvious in jump lines.
The language and mode of address are also important to establishing a narrative. For instance, the blurb on the back of a DVD cover will deliberately leave out certain plot points to create an enigma and prepare the audience for the potential of twists and cliffhangers.
Showing posts with label analysis. Show all posts
Showing posts with label analysis. Show all posts
21.11.16
Music videos & album cover analysis
I'll be analysing the music videos "Running Away From God" by Astronautalis, and "Here It Goes Again" by OK Go. I'll also be looking at the album covers for "Plastic Beach" by Gorillaz and "Carrie & Lowell" by Sufjan Stevens.
11.10.16
9.10.16
3.10.16
Thriller Trailer Analysis
In this post, I've taken trailers from three popular thriller movies and compared them with the typical conventions of the thriller genre as a whole, paying attention to both technical codes and narrative events.
20.9.16
H&M New Autumn Collection 2016
H&M released an advert for their new autumn clothing collection very recently. On first watching, we can already see that this piece is amazing in terms of positive representation of women. From the diversity of the models used to the portrayal of women in comfortable and empowering environments, this advert positively screams of girl power. It was incredibly refreshing to see an ad that was completely for, and about, women.
Subscribe to:
Posts (Atom)